Digitalization is one of the key elements that lead to a company’s growth. It truly is more than the removal of magazine and employing computers to log data – it really is about creating a new technique of doing business that focuses on client satisfaction, internal connection, and the move info. It is regarding being better, gaining presence over firm spend and making decisions with accurate numbers, along with connecting your complete team into a common mission that drives scalable growth.

It is just a dynamic procedure that improvements the ways businesses create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive location, firms should be constantly conscious of digitalization’s impact on their BMs and the adjoining business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees doing work in two unique industries, vehicle and media. Due to the fact that equally industries are characterized by different organization models, this research design and style allowed for an in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.

The interviews revealed that in the media sector, the impact of digitalization was felt most clearly regarding value creation and benefit capture aspects. This was principally due to the fact that the information industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.